WEEK 01
FOUNDATION
Idea + IP Structure + Brand Strategy
Start Here
The Core — Brand Fundamentals
Build a powerful brand, one goal at a time
Branding Goals
Awareness earns attention. Touchpoints earn trust. Loyalty earns the repeat business that builds a real company.
Brand Awareness
Recognition
Logo · Name · Tagline · Colours · Fonts
Recall
Memorable Campaigns · Consistent Messaging
Reach
Social Media Presence · PR · Advertising
Result
Increased Visibility · Top-of-Mind Awareness · Customer Interest
Knowing and recognising a brand
Brand Touchpoints
Digital Presence
Website · Social Media · Email Marketing
Physical Experience
Store Design · Packaging · Events
Customer Service
Support Channels · Post-Purchase Follow-up
Result
Consistent Brand Experience · Customer Engagement · Trust and Credibility
Interactions between brand and customer
Brand Loyalty
Satisfaction
Product Quality · Service Excellence
Connection
Brand Story · Community Engagement
Rewards
Loyalty Programs · Exclusive Offers
Result
Repeat Purchases · Brand Advocacy · Customer Value
Repeat purchases and brand advocacy